MiaLux Presentation

MiaLux Interiors Group’s website design was created to highlight the brand’s reputation for high-end home remodeling services, with an emphasis on user experience, aesthetic appeal, and easy navigation.

The homepage's clean design and visually engaging elements instantly communicate MiaLux’s commitment to quality and craftsmanship. Each page is designed to showcase the company’s services, portfolio, and client testimonials, ensuring users can easily explore what MiaLux has to offer.

By focusing on simplicity and elegance, the website reflects MiaLux’s mission to provide exceptional remodeling experiences while guiding users toward taking the next steps in their home transformation journey.

Research:

The research phase involved a comprehensive competitor analysis and persona development to align the design with the needs of MiaLux’s target audience. By studying other home remodeling websites in the Miami area, insights were gained on what works well in terms of aesthetics, layout, and functionality. User personas were created based on the demographics of potential clients, focusing on homeowners looking for high-quality home improvements. The user journey mapping helped to prioritize key features and ensure the design not only meets business goals but also offers a seamless, engaging experience for visitors.

The Wireframes:

The wireframes for the MiaLux Interiors Group website were created to map out the core structure of the site, ensuring that each page, from the homepage to the service and portfolio pages, was designed to showcase the company's offerings effectively. These wireframes emphasized user-centric navigation, making it easy for visitors to explore different service categories like kitchen, bathroom, and outdoor space remodeling. The design also ensured that key elements like CTAs, testimonials, and project galleries were given prominent placement to guide users seamlessly through their journey.

The Prototype:

The prototype created for the MiaLux website reflects a high-fidelity version of the wireframes, adding interactive elements like image sliders, dynamic project galleries, and easily clickable CTAs. This prototype was developed using Figma/Adobe XD to visualize how users would interact with the site, ensuring an intuitive experience across all device types. The inclusion of real content, like service descriptions and client testimonials, helped simulate the user experience, allowing for valuable feedback during usability testing and making it easier to adjust design elements before final implementation.